Globalization + Local = "Glocalization"

"The two basic kinds of social interaction among people"
First: face-to-face contact
Second: more "remote... made possible through transport and communications systems"

The first is found in "premodern societies" where "spatial dimensions of social life are, for most of the population, and in most respects, dominated by 'presence'- by localized activities"
The second, arising from "modernity," "tears the spatial orbit of social life away from the confines of locality, 'fostering relations betwen 'absent' others, locationally distant from any given situation of face-to-face interaction."
"It disembeds or lifts out social relations from local contexts of interaction and rearranges them across extensive spans of time-space. One important effect of this disembedding is to make place, 'which refers to the physical settings of social activity as situated geographically,' increasingly phantasmagoric." (introduction, p.8)

(from Anthony Giddens, 1990, quoted in Inda and rosaldo's The Anthropology of Globalization, 2002)